Part 1: INTRODUCTION and INNER GAME/MINDSET (This is part of a 5-part series, June 2020)
If you become adept at delivering dynamic, interesting and engaging webinars, Facebook lives, speeches from the front of the room, introductions, keynotes, podcast appearances, etc. — this can become your most effective audience-building tool. It’s well worth the effort involved in doing it well. I’ve written this email for you to help you do just that, if you’re so inclined! I hope you’ll find it useful.
All the ways that you use your voice and your dynamic presence to communicate with your prospective clients, partners, and other audiences can be optimized, to your benefit and that of everyone who’s listening to you.
There are three major interacting elements to take into account if you want to up your presentation game: presence, script and delivery.
The first one is your presence. That takes us into the inner game and mindset elements that so many coaches and teachers are talking about these days, and for good reason. Preparing for a strong inner game is essential, as is declaring a clear, stated intention.
The second element is script. Simply put, what is it that you have to say? What are you trying to communicate? The clearer you are about your intentions and what your audience needs from you, the better your script can be.
And third is delivery. Delivery is about how you use your voice, your posture, your environment, your body, your appearance and your personality to engage people and keep them engaged throughout your presentation.
One thing you might have noticed is absent from this list is Technology. Technology is a key element, especially in online but also in live presentations, and something we’ll discuss briefly in another email.
In order to create dynamic memorable online and live presentations, it’s necessary to take all these factors into account and to weave them together into a cohesive style that is identifiably yours. By establishing your style, you are building your brand whether you’re conscious of it or not.
What does it mean to build a brand, and why is it important?
It means you’re always teaching your audience what to expect from you. That’s your brand. The more they know what to expect – if what you have to offer is something they need – the more likely they are to trust and buy from you. We’ll talk more about brand at another time…
For now, let’s talk about each of the three elements separately. We’ll talk first about the Inner Game and Mindset, and then continue with the other elements over the next few days in separate messages. Watch for several additional emails if this is a topic that interests you.
INNER GAME and MINDSET
No matter how dynamic your script is and how luscious your voice (although these two elements alone will take you far, for sure!), your inner sense of self will have a visible and palpable impact on the experience of your audience. If you’re feeling a little frantic because you haven’t rehearsed enough, if you don’t feel on top of your material, if you haven’t done some kind of warm-up to put yourself in your place of calm and power, if you’re in a bad mood, don’t feel energetic, didn’t get enough sleep, or ate crappy food for breakfast… Each of these can affect your performance adversely.
Happily, each of these inner game aspects is optimizable! You can take steps, if you wish, to ‘get better’ in each.
Here are a few tips to help you prepare for a strong inner game so you’re free to be in your most magnificent form:
- Plan ahead. Unless you’re brilliant and experienced at spontaneous presentation, think thoroughly about what you plan to do. This doesn’t mean that you have to write everything down word for word – it means you need to think through every aspect of your presentation and make decisions in advance.
- Know your audience. It’s easy to get all wrapped up in yourself when you’re the presenter. It can be nerve-wracking; sometimes the stakes are high. And that’s why it’s imperative that you think as much about your audience as you do about yourself. Ask yourself: How can this presentation benefit the listener/watcher/attendee? What need of theirs am I addressing? What can I do to make it most useful for them?
- Rehearse. Especially in the parts of your presentation that you feel least comfortable with – rehearse them until you DO feel comfortable so that your uncomfortability doesn’t become the underlying theme! This is especially important when you’re trying to convey a sense of expertise. This doesn’t mean you can’t be spontaneous and natural – on the contrary, when you feel prepared deep down in your bones, you’re most likely to have moments of inspiration and brilliance arise in the midst of your planned presentation.
- Prepare yourself the day before by eating well, getting a good nights sleep, getting some exercise, mobilizing your favorite ways of calming yourself, and thinking positively.
- An hour before you begin, do a brief meditation or breathing exercise to bring all your attention into the present moment.
- Visualize! See yourself – actively — feeling victorious at the conclusion of your presentation. Imagine the responses you’ll receive, the people who will comment or sign up for your program or invite you to lunch or ask for your business card, etc. Imagine how you’ll feel! Go into your presentation with a feeling of triumph already circulating through your bloodstream.
Watch for the remaining posts in this series:
Part 2: SETTING AN INTENTION
Part 3: SCRIPT
Part 4: DELIVERY
Part 5: TECH and LAST TIPS